Invincible Women
Every indian woman,
an invincible woman.
ABOUT
Invincible Women is a sporting event aimed at making fitness accessible to Indian women from all walks of life and age groups. The event makes active lifestyles less intimidating for participants.
ROLE
G.A.S. was approached by Smiling Tiger Experiences LLP to design an identity, one that could be used primarily on the race t-shirts. The identity needed to be Indian, relatable and convey strength.
Encouraging, Inclusive and Enjoyable
The logomark is an identity for an all women’s run that would be used primarily at a large event-based scale and as the main graphic on the race day t-shirts worn by over 2000 women.
The identity needed to be Indian, feminine and convey strength.
Invincible Women is a sporting event aimed at makingrunning accessible to Indian women from all walks of lifeand age groups. The event sought to make leading an active
lifestyle less intimidating for its participants. The sporting event itself was designed to be encouraging, inclusive and enjoyable.
Constructing the Identity
Invincible Women’s identity found its inspiration in the feminine strength of goddesses. The forms, stances and composition were loosely inspired from their depiction. The woman in her Indianised running gear is strong and graceful. Her braid encircles her in a powerful way, with an energy and abandon, uniting the illustration and the wordmark, creating the final composition. The flower at the end of the braid is made up of hearts to bring a sweetness and warmth to a sporting event. Elements from the typeface are used as the building blocks for the illustration, creating the units for the braid and the heart, while inspiring a lot of the curves in the character’s body.
CREDITS
Creative Direction : Devashish Guruji
Design Lead : Devashish Guruji
SOLUTIONS
Identity design
Merchandise and event graphics
PROJECT
Client : Smiling Tiger LLP.
Year : 2023
Industry : Sports, Event