The De Beers Forum
Every year De Beers India hosts its annual Forum
to talk to its key stakeholders, partners and buyers about the way forward for the brand. It has been a landmark event for the last decade with new things to learn about diamonds, ethical sourcing and mining, technology that guarantees complete traceability from mine to market.
The forum also provides design insights, offering trends for the different Forevermark manufacturers and partner jewellers across the country. It brings the brands global insights and expertise, offering it to local markets and strengthening partnerships.
G.A.S at the Forum
As the creative partner and agency for the brand, we work closely with top management at De Beers to roll out the event. This year is our 4th consecutive Forum. We work on naming the Forum, creating key lead up and on ground communication, both print and digitial. We plug in to key note presentations and films that are showcased to attendees highlighting the strides the company is making in the Indian subcontinent. A big part of the Forum is innovation - we create brand experiences that make the mission and promises of the brand memorable.
Celebrating legacy,
One De Beers
De Beers announced a global rebrand in 2021. Forevermark was re-introduced as
De Beers Forevermark. This was the first time the diamond giant was introducing itself actively across markets bringing the De Beers name, its heritage, expertise and might in the industry to the forefront. This change was introduced to partners and stakeholders for the first time at the Forum. We were responsible in creating a film the preceded the key note address from the Managing Director, De Beers India, Sachin Jain.
75 years of the iconic line -
A diamond is forever
We were incredibly fortunate to create a film that paid homage to De Beers’ iconic advertising line, “A diamond is forever.” Played internally to celebrate its 75th anniversary, it was created as a found footage piece, using all the advertisements the brand has in its 75 year legacy, with a special focus on India. It was amazing include our own advertisement for the brand and see it find its place in this amazing legacy.
