St Botanica

A solitaire focused vertical for PMJ Jewels

ABOUT

Solitaire Stories is a vertical of PMJ
jewels of Hyderabad that retails solitaire rings. We defined the brand through its communication and design.
Clean, modern and sentimental - the brand encourages buyers to mark their moments with solitaire rings.

ROLE

After defining the brand guides we created an asset bank for the brand to launch with their engagement collection.

To build the brand’s visual language,
we looked for ways to communicate ‘milestones’ and ‘storytelling’.

We arrived at a visual system that was
easy to use, scale across touchpoints
and gave the brand the clean and contemporary edge it was looking for.

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