Speaking Minds
Giving the brand a voice & each speaker, their platform
ABOUT
Speaking Minds is a talent management agency that provides a library of speakers for training and event purposes to its clients.
ROLE
G.A.S. worked to develop the identity and a system of communication that celebrates the content and its speakers, bringing them to forefront. The act of “speaking” is used actively in the brand system. Each speaker represents a subject / category from “Motivation” to “Politics”, “Sports” to “Education” designed to tie into the strap-line “Talks to Inspire” clearly communicating what the company does.
Talks to Inspire
We created the strap-line “Talks to Inspire” for Speaking Minds which communicated the business clearly. At the same time it worked as an active voice for the brand to introduce its speakers and what they were there to do.
Eg : Speaking Minds - Talks to Inspire
Milind Soman talks to inspire.
Home
This section on the homepage would briefly introduce the categories on a 9x9 scrollable grid. Upon selecting a category, the user would be taken to the page housing all the speakers speaking under that category.
Trending Section
This section on the homepage would briefly introduce
the categories on a 9x9 scrollable grid. Upon selecting
a category, the user would be taken to the page housing all the speakers speaking under that category.
Speaker’s Bureau
This section on the homepage would briefly introduce the categories on a 9x9 scrollable grid. Upon selecting a category, the user would be taken to the page housing all the speakers speaking under that category.
Emailers
This section on the homepage would briefly introduce
the categories on a 9x9 scrollable grid. Upon selecting
a category, the user would be taken to the page housing
all the speakers speaking under that category.
CREDITS
Creative Direction : Devashish Guruji
Design Lead : Devashish Guruji
SOLUTIONS
Branding and Identity
Brand Strategy
Website
PROJECT
Speaking Minds
2023
Nutraceuticals, Wellness