Superwomen’s 10K
Bringing competition to the streets.
ABOUT
Superwomen’s 10K is a women’s competitive run created by Pinkathon. As the fastest growing category of the Pinkathon, the 10K distance required its own position in the fitness world.
ROLE
G.A.S created the identity and suggested a visual culture for the race. The icon is inspired by something that is instantly recongnisable at a collective level to communicate an aspiration to push ones boundaries in the spirit of competition.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
CREDITS
Identity Design : Devashish Guruji
SOLUTIONS
Branding and Identity
PROJECT
Pinkathon
2020
Fitness, Marathon