WORLD GOLD COUNCIL
Making Gold ETFs top
of mind for financial institutions.
ROLE
The ask was to create a campaign for financial institutions to consider setting aside 5% - 15% as Gold ETFs when planning their client’s portfolios.
The Lifestyle Expert
Could financial institutions think like other lifestyle experts catering to their clients such as their nutritionist, trainer or even gardener who actively help them achieve their dream life?
Think 5% - 15% gold.
We produced images for each expertise visually depicting the allocation of 5%-15% of gold.
CREDITS
Campaign concept : Devashish Guruji
Campaign Design : Priyanka Chaurasia
Design Lead : Ruhi Chavan
Design Team : Ruhi Chavan, Shailesh Kochare,
Pratik Doshi
SOLUTIONS
Campaign Concept
Campaign Production
Campaign Roll-out
PROJECT
World Gold Council
2024
Investment, Finance