ENGN
Performance with purpose
ABOUT
ENGN is a sportswear brand for women that creates an impact for Indian female athletes. Working as a talent agency representing women and girls in sports, a part of their product’s revenue is cycled back towards supporting their athletes.
ROLE
G.A.S was brought on board to tell this story, across touch points spanning outdoor media, to the person receiving their ENGN product. How does the brand create a community led by the ENGN athletes to create a conversation around sports?
Campaign
From a professional athlete to a person beginning their fitness journey, the campaign takes the brand name and makes it a mission for the people it represents. “I am my own Engn.” talks about you as the force moving you forward with self belief, motivation and conviction.
The campaign eatures women in sports wearing the ENGN performance wear. Each creative showcases their individual sport and introduces them as the Engn athletes.
A movement to elevate women in sports
The ENGN mission is to support and promote women in sports while encouraging a sporting culture and an active lifestyle amongst its customers.
The brand represents professional athletes through its campaigns and communication while investing part of its proceeds towards them. We call them the ENGN athletes.
We created a first look to launch their campaign across OOH and social media.
BTS of the shoot
CREDITS
Creative Direction : Devashish Guruji
Design Team : Priyanka Chaurasia, Purna Srivastava, Pratik Doshi, Mansi Bakshi
SOLUTIONS
Campaign
Social Media
PROJECT
ENGN
2022
Fitness, Sportswear